Management Team

Roy Nierenberg, President & CEO (Founder), Experience in Software (EIS)

Roy started the software company in 1983. He has authored or co-authored each of the company's programs: Project KickStart, The Idea Generator, and The Art of Negotiating.


Before starting Experience In Software, Roy worked as a lawyer for the federal government for ten years in a variety of positions, including service on the White House Council on Wage and Price Stability in the Ford and Carter administrations. He also worked as an attorney for the US Postal Service and the Federal Power Commission.


Roy holds a Bachelor of Arts degree in Physics from Columbia College, a Juris Doctor from the University of Pennsylvania, and a Master of Arts in Economics from George Washington University.


Roy's transformation from attorney to software creator was chronicled in Chapter One of Life After Law: Second Careers for Lawyers by Mary Ann Altman, The Wayne Smith Co, Washington DC, 1991.


Roy lives in Northern, California, with his wife, Mimi Sheiner, Professor of Graphic Design at University of San Francisco and San Francisco State University, and principal of Chronogram Cards, and their two children, Jovia (19) and Zeke (16). Zeke has recently founded Future-Builders.org which presents benefit concerts to raise money and awareness for humanitarian and environmental causes.

Kevin Ahlvin, Vice President of Marketing, Experience in Software (EIS)

As Vice President of Marketing, Kevin is responsible for all of the EIS lead generation, marketing communication, and branding efforts.

Prior to joining EIS, Kevin served as the Director of Customer Experience at Yahoo!, where he provided customer research and marketing for U.S. products. He planned and oversaw marketing and support activities for help.yahoo.com, helping to serve more than 30 million unique visitors each month for the most popular internet-based email system, Yahoo! Mail, and other high profile products like Yahoo! Personals.

Past roles include working as a senior product marketing manager for WebEx’s fasting growing product, Sales Center. Prior to WebEx, Kevin was Vice President, Client Software, at Callan Associates in San Francisco, and also worked for several San Francisco Bay Area startups. Kevin has also worked as a freelance marketing professional and created Achieve Marketing, a boutique marketing and creative services agency.

A graduate of UC Berkeley with undergraduate degrees in social science and Spanish, Kevin also has an MBA from Santa Clara University. Kevin lives with his wife, Emily, and their two girls in the San Francisco Bay Area.