Management Team

Roy Nierenberg, President & CEO (Founder), Experience in Software (EIS)

Roy started the software company in 1983. He has co-authored each of the company's programs: Project KickStart, The Idea Generator, and The Art of Negotiating.

Before starting Experience In Software, Roy worked as a lawyer for the federal government for ten years in a variety of positions, including service on the White House Council on Wage and Price Stability in the Ford and Carter administrations. He also worked as an attorney for the US Postal Service and the Federal Power Commission.

Roy holds a Bachelor of Arts degree in Physics from Columbia College, a Juris Doctor from the University of Pennsylvania, and a Master of Arts in Economics from George Washington University.

Roy's transformation from attorney to software creator was chronicled in Chapter One of Life After Law: Second Careers for Lawyers by Mary Ann Altman, The Wayne Smith Co, Washington DC, 1991.

Roy lives in the San Francisco Bay Area, with his wife, Mimi Sheiner, Professor of Graphic Design at University of San Francisco and San Francisco State University, and principal of Chronogram Cards.


In 1985 in a letter to InfoWorld, Roy termed the phrase "user experience" in what has become its contemporary fashion. Thanks Peter Merholz for spotting this usage using the new program, Google Books.

Greg Hulse, Vice President of Sales, Experience in Software (EIS)

Greg Hulse brings over 20 years of combined experience in sales and the software industry to Experience In Software, Inc. As VP of Sales, Greg is a member of the company's executive team reporting directly to President & CEO.

Before joining EIS in early 2008, Greg served as CEO of Hulse International, consulting to executive management in multiple industries. Prior, Greg served with Siebel Systems, Inc. (currently Oracle Corp.), a customer relationship management (CRM) software company, in Software License Agreements and Global (Technical) Services. In addition, was President and founder of Toastmasters International at Siebel Systems, where he led the company through development of a leadership training program. Earlier in his career, Greg earned top awards for sales and customer satisfaction.

Greg holds a Masters Degree in Asia Pacific Economic Relations (MBA-IBUS/CHNS/TESOL) from San Francisco State University and a Business Degree with emphasis on Marketing and Management Information Systems from California State University, Chico. He has taught MBA & MPA coursework to government officials at several universities in China and the United States including The Peoples University of China (Renmin DaXue) and Tianjian University of Finance and Economics. He continues in ministry serving visiting scholars at U.C. Berkeley and Lawrence Berkeley National Laboratories. Greg is fluent in Mandarin Chinese and Spanish and is currently expanding the executive sales team bringing Project KickStart to global clients.

Greg lives in the San Francisco Bay Area with his family and enjoys traveling and quality time with family and friends.


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