Project KickStart Solutions

Multimedia Design Firm Develops Concepts with Project KickStart


The Customer (download)


Brian Nielsen, Nielsen Instant Knowledge Systems


The Challenge

Find a way to put the proper emphasis of an entire project into the concept and design phase.


The Solution

For Nielsen Instant Knowledge Systems, an Australian multimedia and business management consultancy, finding Project KickStart put their efforts in the right order.
According to Brian Nielsen, "... in my experience, most of the value in any project is created by the quality of thought invested in the creation and design of the activities. All the rest is mere mechanics, no matter how sophisticated the mechanics might be. I started to experience growing frustration fueled by a gradual realization that for most projects, using clever software only after the activity list is done, was focusing on the wrong end. Project KickStart solved all this for me.”

When dealing with multimedia in business, putting the emphasis on concept and design is critical to getting the message right.

Nielsen sums up his fondness for Project KickStart when he says, "The kick is powerful ... the start is swift"


The Benefits

Brian Nielsen and his team find Project KickStart helps most by providing:

  • Brainstorming emphasis
  • Easy and fast learning curve
  • Detailed plans

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